Professional Experience
Senior UX/UI Designer
- Led redesign of flagship mobile app, increasing user engagement by 42% and reducing bounce rate by 18%
- Established design system that reduced design-to-development handoff time by 35% and ensured consistent user experience across products
- Conducted user research with 200+ participants to identify pain points and opportunities, resulting in 30% improvement in task completion rates
- Mentored team of 3 junior designers, developing structured feedback process and skill development framework
- Collaborated with product and engineering teams to implement design thinking methodology, reducing feature development time by 25%
UI Designer
- Designed interfaces for 15+ web and mobile applications across fintech, healthcare, and e-commerce sectors
- Created responsive design solutions that improved mobile conversion rates by average of 28% for client projects
- Developed interactive prototypes that streamlined client approval process and reduced revision cycles by 40%
- Collaborated with marketing team to redesign agency website, contributing to 65% increase in inbound leads
Visual Designer
- Produced visual designs for websites, mobile applications, and marketing materials for diverse client base
- Created brand identity systems for 8 startup clients, including logo design, color palettes, and typography guidelines
- Designed UI elements and icons that improved visual hierarchy and user navigation for e-commerce platform
Key Projects
HealthTrack Mobile App Redesign
Complete redesign of health tracking application with 500k+ users. Led user research, information architecture restructuring, and visual design overhaul. Implemented accessibility improvements for diverse user base.
Enterprise Dashboard System
Designed modular dashboard system for financial services client that visualized complex data sets in intuitive interface. Created component library and design system to support scalable implementation.
E-commerce Mobile Experience
Redesigned checkout flow for major e-commerce platform, reducing cart abandonment by 23% and increasing mobile conversions by 17%. Implemented A/B testing framework for continuous optimization.